Taken during the iShares Cup of 2007 this video shows the full adrenaline and speed of the Extreme 40. Branding and exposure at the

iShares Cup is massive and many of the teams have returned for the iShares Cup 2008.

   

All the videos from the 2007 and 2008 iShares Cup can be found on the iShares Cup website .

 

This video gives an overview of the Extreme 40 and it's uses as a race machine, crowd pleaser and corporate branding platform.
The footage was taken during the Volvo Ocean Race stopovers as well as during corporate entertaining and racing in the iShares Cup in Europe.

Alinghi are competing in the 2008 iShares Cup and, after 2 events, were at the top of the leader board. The first video shows on the water action and the video launch page takes you to some of their other videos, including their famous capsize!

Bols aired this video as a showcase of their sponsor strategy which was based around yacht sponsorship in their primary markets.

Many of the points made by the CEO are valid for all products and services and pinpoint many of the reasons that sailing is a valid and tangible sponsorship platform..